Discussion topics:

• Why Fabricio wrote the book and why outcome‑driven thinking matters now

• BA thinking as a universal capability, not limited to job titles

• What outcome‑driven thinking looks like in practice and how it helps cut through noise, reduce rework, and improve stakeholder alignment

• Examples from the book that reflect real BA challenges

• Purpose, motivation, and attitude at work, and how they shape effective analysis and collaboration

• Practical techniques BAs can apply immediately

• How to help non‑BA colleagues adopt outcome‑driven thinking

Key Takeaways from this session:

• A clearer understanding of outcome‑driven thinking and its value

• Practical tools to strengthen prioritisation, decision‑making, and stakeholder engagement

• Ways to embed outcome‑driven thinking across teams and change initiatives

• Inspiration for applying the book’s ideas in day‑to‑day BA work and beyond