Overview of session
Join us for a relaxed conversation exploring The Evolving Analyst: Mastering Business Analysis in the New World, a collection of 45 real‑world stories from analysts across 19 countries. Through personal accounts of challenges, breakthroughs, and lessons learned, the book highlights how resilience and adaptability define today’s business analyst and how the role continues to evolve across industries.
We’ll be joined by the book’s co‑authors, Marcus Udokang and Emal Bariali, for an informal discussion exploring their motivations behind the book, spotlighting a selection of the short stories, and opening the floor to a Q&A. Each chapter serves as a gateway to real‑world insights. Whether you’re a new analyst seeking direction or a seasoned professional looking for fresh perspectives, these stories offer practical wisdom and actionable inspiration for advancing your career and making a lasting impact.
This session explores how the business analyst role is transforming across industries and what that means for practitioners today. Drawing on real-world experiences and themes from the featured book, we’ll unpack the shifts shaping modern analysis work and translate them into practical, actionable insights you can apply immediately. Whether you’re early in your career or a seasoned practitioner, the discussion is designed to inspire you to intentionally develop your professional impact.
Expect an engaging session with plenty of ideas you can take straight back into your practice.
About the speakers
Emal Bariali
Emal Bariali is a Business Analysis Consultant and the founder of BA Blocks, a premier business analysis training company. He is a Business Analysis Consultant with two decades of hands-on project execution experience across multiple domains and sectors. He is the founder of BA BLOCKS, a premier training company that teaches business analysis through project-based scenarios.
As a consultant at Bariali.com, Emal has successfully delivered over 20 projects using both waterfall and agile methodologies. As Chief Product Officer at BA Blocks, he has guided countless business analysts toward gaining clarity and confidence to advance their careers.
Emal holds a Master’s degree in Information Systems Design, a Bachelor’s degree in Information Technology, and a postgraduate diploma in Software & Database Development.
As a consultant at Bariali.com, Emal has successfully delivered over 20 projects using both waterfall and agile methodologies. As Chief Product Officer at BA Blocks, he has guided countless business analysts toward gaining clarity and confidence to advance their careers.
Emal holds a Master’s degree in Information Systems Design, a Bachelor’s degree in Information Technology, and a postgraduate diploma in Software & Database Development.
LinkedIn: https://www.linkedin.com/in/emalbariali/
YouTube: https://www.youtube.com/@BABLOCKS
Marcus Udokang
Marcus Udokang is a Business Analyst Consultant, writer and wpeaker. He helps organisations drive enterprise transformation across ERP, SaaS, CRM and integration projects. He has delivered transformation initiatives across industries including financial services, energy, fintech, real estate, and event management.
He also hosts The Inquisitive Analyst podcast where he explores the evolving role of business analysis and industry leadership, exploring trends, challenges and best practices through conversations with global practitioners. Marcus holds an MBA in IT.
He also hosts The Inquisitive Analyst podcast where he explores the evolving role of business analysis and industry leadership, exploring trends, challenges and best practices through conversations with global practitioners. Marcus holds an MBA in IT.
LinkedIn: linkedin.com/in/marcus-udokang/
YouTube: https://www.youtube.com/@TheInquisitiveAnalyst
YouTube: https://www.youtube.com/@TheInquisitiveAnalyst
