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Join us for a thought-provoking discussion on The Value-Driven Business Analyst by Laura Brandenburg. Practitioners of all experience levels are welcome to join the discussion, connect the book’s practical techniques to their real-world challenges, and take advantage of the unique opportunity to ask Laura's advice on career-oriented questions, there and then! You will leave feeling re-energised about the unique value YOU bring to your team, and perhaps with a few answers for career-related questions that have been on the back of your head. Not to be missed!

(Virtual session) BA Book Club: in conversation with Laura Bradenburg on the value-driven Business Analyst

The International Institute of Business Analysis UK Chapter (IIBA UK) is thrilled to invite you to a thought-provoking conversation with Laura Brandenburg, who recently published the book The Value-Driven Business Analyst.
 
Practitioners of all experience levels who want to connect the book’s practical techniques to their real-world challenges are welcome to join us in this interactive session. We’ll explore key topics such as:
 
  • The story behind the book: what motivated Laura to write The Value-Driven Business Analyst
  • The value proposition of business analysis: what does it really mean to add value?
  • Role clarity and customisation: how have your responsibilities evolved across roles, and how might you intentionally craft a role that plays to your strengths and supports your long-term goals?
  • The challenge of 'slowing down to speed up': what does it look like to invest in upfront clarity - and what obstacles or successes have you seen in doing so?
  • The toughest parts of the BA process: which steps challenge you the most, and why?
  • Ask Laura: coaching opportunity for attendees who will have an unique opportunity to ask Laura advice on career-related questions during the session. Not to be missed!

Why attend this session?

  • Gain insights from the author: learn from Laura and enhance your knowledge on critical aspects of involved in the value proposition of business analysis.
  • Enhance your understanding: interact with the fabulous human being behind the book, and understand how to achieve clarity and the best outcomes from your practice.
  • Interact with the author and peers: take part in this interactive session, bring any questions you may have, and leave feeling re-energised about the unique value YOU bring to your teams.

About the speaker

Laura Bradenburg

 
Laura Brandenburg, CBAP, is an internationally-recognised leader who helps mid-career professionals start and thrive in business analysis careers. She is the founder of Bridging the Gap, author of The Value-Driven Business Analyst and How to Start a Business Analyst Career, and creator of The Business Analyst Blueprint® training program. With over 20 years of experience, Laura is passionate about building the profession one business analyst at a time and empowering others to achieve confidence and success.
Organizers

A

Adriana Silva
communitylondon-e@uk.iiba.org

C

Christina Tan
president@uk.iiba.org