(Virtual session) BA Book Club: in conversation with Laura Bradenburg on the value-driven Business Analyst
The International Institute of Business Analysis UK Chapter (IIBA UK) is thrilled to invite you to a thought-provoking conversation with Laura Brandenburg, who recently published the book The Value-Driven Business Analyst.
Practitioners of all experience levels who want to connect the book’s practical techniques to their real-world challenges are welcome to join us in this interactive session. We’ll explore key topics such as:
- The story behind the book: what motivated Laura to write The Value-Driven Business Analyst
- The value proposition of business analysis: what does it really mean to add value?
- Role clarity and customisation: how have your responsibilities evolved across roles, and how might you intentionally craft a role that plays to your strengths and supports your long-term goals?
- The challenge of 'slowing down to speed up': what does it look like to invest in upfront clarity - and what obstacles or successes have you seen in doing so?
- The toughest parts of the BA process: which steps challenge you the most, and why?
- Ask Laura: coaching opportunity for attendees who will have an unique opportunity to ask Laura advice on career-related questions during the session. Not to be missed!
Why attend this session?
- Gain insights from the author: learn from Laura and enhance your knowledge on critical aspects of involved in the value proposition of business analysis.
- Enhance your understanding: interact with the fabulous human being behind the book, and understand how to achieve clarity and the best outcomes from your practice.
- Interact with the author and peers: take part in this interactive session, bring any questions you may have, and leave feeling re-energised about the unique value YOU bring to your teams.
About the speaker
Laura Bradenburg

Laura Brandenburg, CBAP, is an internationally-recognised leader who helps mid-career professionals start and thrive in business analysis careers. She is the founder of Bridging the Gap, author of The Value-Driven Business Analyst and How to Start a Business Analyst Career, and creator of The Business Analyst Blueprint® training program. With over 20 years of experience, Laura is passionate about building the profession one business analyst at a time and empowering others to achieve confidence and success.