
Virtual Business Analysts Book Club:
where knowledge meets community!
Our second session - Brainy Glue: Make Change Stick
Are you interested in business analysis, change, innovation, and writing? Are you eager to stay at the top of your game as a practitioner? Join us for this conversation with Ian Richards and Filip Hendrickx, the authors of the book Brainy Glue: Make Change Stick.
Brainy Glue is a transformative novel that immerses readers in the world of organisational change through the story of Abbie Townsend, a relatable business analyst navigating client challenges.
Blending 25 practical techniques with a narrative full of drama, humour, interviews, and even romance, the book offers an engaging and insightful way for change practitioners to explore how to make change stick within organisations
Why Attend this session?
Blending 25 practical techniques with a narrative full of drama, humour, interviews, and even romance, the book offers an engaging and insightful way for change practitioners to explore how to make change stick within organisations
Why Attend this session?
- Insights from the authors: gain unique perspectives directly from Ian Richards and Filip Hendrickx as they discuss concepts and real-life applications of their book.
- Enhanced understanding: learn actionable strategies to enhance your change management skills and ensure lasting impact within your organisation.
- Networking opportunities: connect virtually with fellow professionals and expand your network.
- Interactive discussion: participate in an interactive Q&A session with the authors, where you can ask questions and share your views and experiences.
Don’t miss this opportunity to deepen your knowledge and skills in change management. Reserve your spot now, and join us for an engaging, informative, and inspiring session!
Register now, and lo
About the speakers
Ian Richards

Ian adopts an inclusive style of leadership and enjoys encouraging and coaching business analysts to be the very best that they can be. As a member of the BCS BA Leadership panel, he believes that the key to great business analysis is great stakeholder management and the mastery of the BA toolkit.
His passion and knowledge of business analysis has resulted in him being invited to sit on judging panels for competitions such as the UK IT Industry Awards and the prestigious IIBA(UK) Business Analyst of the Year award, of which he is a past recipient.
A fellow of the BCS and an international speaker, Ian enjoys being a member of the IRM Business Analysis Conference Europe Advisory Panel and loves spending time with authors and industry thought leaders, sharing ideas to influence and shape the future of business analysis in the UK.
Filip Hendricks

Filip is convinced established organisations can, and should, become corporate startups. To help them achieve this, he follows a structured yet pragmatic approach, by bridging business analysis, product management, design thinking, lean startup and innovation techniques.
His background of over ten years in business consulting and a prior ten years in software engineering and research enable Filip to connect strategy and portfolio management with project execution and product development.
As co-founder of the BA & Beyond Conference and IIBA Brussels Chapter president, Filip helps support the BA profession and grow the BA community in and around Belgium.
Find more about the authors and their book here.
Access the session recording below.